Great subject lines for dating emails
Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus.
Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. The first thing I do when I wake up is grab my phone and check my email.
But how do we cut through the noise and the huge amount of SPAM that hits your prospects’ inboxes every day?
Let’s explore seven powerful email subject lines that you can use to better engage with your list.
So, in an attempt to clean their list, the company drafted an email with the subject line, “Were we boring you?
” The opening paragraph included a message about how many of the subscribers were not opening the newsletter.
Makes you want to click on the landing page doesn’t it?
We all start out as someone looking to build an audience.
We don’t have any readers, any listeners or any viewers.
Sperry Van Ness then asked subscribers if they wanted to stay on the list or if there was anything that the company could do to better communicate their message.
The open rate skyrocketed to over 50% and they surprisingly did not receive as many unsubscribes as they originally thought.